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Tree board targets outreach, prizes and HOA mailings to boost Flower Award participation
Summary
The Wellington Tree Board discussed boosting nominations for the Flower Awards by earlier publicity, paid or editorial placement in The Town Crier, HOA mailings, involvement of the Chamber of Commerce and offering prize incentives such as a tree or nursery gift certificate. Deadline and voting timelines were clarified.
The Wellington Tree Board spent an extended portion of its meeting on strategies to increase participation in the annual Flower Awards, including outreach to gated communities, Chamber of Commerce coordination, and offering prize incentives to encourage nominations.
Board members discussed using paid advertising in The Town Crier or a free editorial-style write-up. A board member offered to prepare a write-up and said she could include the application form and suggested running it in November or December to meet the program timeline.
Deadlines and process: staff and board members confirmed the submission deadline is…
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