Board reviews draft historic-preservation brochure; asks staff for shorter text, stronger branding and QR links
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Summary
Board members reviewed a draft trifold brochure prepared by staff, advised reducing text, adding QR codes and photographs, and asked staff to return with a graphic designer's mock-up at a future meeting.
Board members reviewed a draft informational trifold brochure prepared by staff and offered design and content guidance. The brochure is one of several deliverables the board identified in goals approved by City Council.
Several members said the draft contained too much text and should be more concise and action-oriented; one member said plainly, “too many words,” and others suggested stronger branding, eye-catching colors, photographs and a QR code linking to the Venice Museum and online resources. Staff agreed to incorporate the suggestions and to work with an outside graphic designer to produce a more visual mock-up.
Board members also discussed whether the brochure should be a stand-alone piece or tied to centennial and museum materials; staff noted a separate, picture‑heavy centennial book is in development and said the brochure’s purpose was to provide concise preserved‑information and a path to additional resources via QR code or website links.
Staff said the revised mock-up will likely return not at the next meeting but at the following meeting because design work requires coordination with the graphic designer. The board asked members to forward examples of effective brochures to staff for reference.