Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Commission reviews fall marketing plan and social media performance; retargeting pixel still offline
Summary
Commission reviewed a proposed fall media plan with an expanded marketing budget for September–October and heard from Lumont Media that the Facebook pixel is not yet active, limiting retargeting and conversion tracking.
The commission received an update on planned fall marketing and a report on current social media performance and paid campaigns.
Melissa (marketing lead) told commissioners the fall plan would reuse television, radio and digital channels that were effective in the spring, aiming to launch as early as the next week and to run outdoor advertising beginning Sept. 1. She said the commission typically runs about $15,000 in fall media but the board had set aside additional funds and the fall…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
