Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Marketing topic
No spam. Unsubscribe anytime.
Commission reviews fall marketing plan and social media performance; retargeting pixel still offline
Summary
Commission reviewed a proposed fall media plan with an expanded marketing budget for September–October and heard from Lumont Media that the Facebook pixel is not yet active, limiting retargeting and conversion tracking.
The commission received an update on planned fall marketing and a report on current social media performance and paid campaigns.
Melissa (marketing lead) told commissioners the fall plan would reuse television, radio and digital channels that were effective in the spring, aiming to launch as early as the next week and to run outdoor advertising beginning Sept. 1. She said the commission typically runs about $15,000 in fall media but the board had set aside additional funds and the fall plan was scaled to just over $24,000 to run through mid-October.
Commissioners discussed incorporating promotion for a Mark Twain train on Oct. 17; Melissa said paid media timing could be adjusted to promote that event. Regina Flores of Lumont Media presented paid-ad metrics and said the Facebook/Instagram pixel is not active on the new site, preventing retargeting of website visitors. Regina said she had run short-form video and photo ads and reported roughly 4,000 link clicks on the video campaign and about $400 spent so far; she said activating the pixel would let the team retarget site visitors who did not complete purchases.
Regina provided year-over-year social metrics: a roughly 59% increase in followers (about 180 people) and a sizable increase in reach; she also supplied demographic and top-city breakdowns used to tune targeting. Commissioners asked her to coordinate with KPS3 to obtain the Facebook business ID and install the pixel on the new site so retargeting can begin.
Commissioners also discussed pausing paid promotion for toasted events that are now sold out (Candy Duncan reported Toast of the Canyon trains sold out) and confirmed the commission will share assets and coordinate messaging across Visit Carson City and the commission’s channels.
No formal action was taken on the marketing plan during the meeting; staff will supply the marketing plan document to commissioners and coordinate pixel installation and creative updates with Lumont Media and KPS3.
