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Lake Forest to relaunch BOGO gift-card program; mayor says city approved next phases

5519610 · July 31, 2025

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Summary

Mayor Scott Voigt announced the return of the City of Lake Forest's buy-one-get-one (BOGO) gift-card program, said the city approved its 11th and 12th phases, and highlighted two summer events tied to the rollout and wildfire preparedness.

Mayor Scott Voigt of the City of Lake Forest said the city will relaunch its buy-one-get-one gift-card program, and that the program’s 11th and 12th phases have been approved. Voigt said the relaunch is planned for August and will coincide with the Taste of Lake Forest on Aug. 15 at Heritage Hill Historical Park.

The BOGO program, launched in 2022 to help residents and local businesses recover from the pandemic, lets customers buy a $50 or $100 gift card and receive an additional card of equal value free. "When the program is live, go to the website on your screen now and buy a gift card for either $50 or a $100, and you'll get another card of equal value for free," Voigt said.

Voigt described the program as a downtown economic boost: "It's truly a win win for our residents and the businesses," he said. He told residents the city plans to time the program’s return with the Taste of Lake Forest, which the mayor said will feature 25 local restaurants and live music; he added that tickets typically sell out quickly.

Voigt also promoted a free wildfire-preparedness event scheduled for Saturday, July 19, at Portola Hills Park from 9 a.m. until noon. He said representatives from the Orange County Fire Authority, Orange County Parks, the California Department of Insurance, Southern California Edison and the office of Supervisor Don Wagner will be on site to advise residents on home wildfire safety and insurance readiness. "I encourage everyone to stop by and make sure you're safe," Voigt said.

Voigt advised residents to monitor the city’s website for the program launch and participating-business listings. Specific details about which businesses will participate, the exact launch date in August, and vote details for the approval of the program phases were not specified in the Mayor's remarks.