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Consultant outlines business retention newsletter, website and outreach for Kennedale EDC
Summary
CP2 consulting presented a draft structure for a business retention and expansion program including a monthly newsletter, business visits, and a concise EDC website; website launch delayed but newsletter sample shown.
CP2 consulting presented the Economic Development Corporation with a draft business retention and expansion (BRE) program at the Sept. 23 meeting, showing a sample newsletter and outlining an outreach structure that includes a concise EDC website, regular newsletters, and targeted business visits.
The CP2 consultant said the team has worked on event coordination (including a late‑July business connection luncheon and upcoming hometown-Christmas efforts) and on building the structural pieces for a BRE program: a compact website as the information “home base,” a monthly newsletter for proactive outreach, and an ongoing schedule of business visits. The consultant displayed a PDF sample of the proposed monthly newsletter and described its components.
"This would ideally be a monthly email newsletter," the CP2 consultant said, adding the inaugural issue would include a welcome and "growth stories, like a business spotlight, data and trends, and...business resources" such as free SCORE mentoring and local networking events. The consultant said the EDC's existing city newsletter is broader; the proposed BRE newsletter would be narrowly focused on business resources and local, actionable information.
The consultant presented an example infographic that would convert regional employment numbers into hyperlocal implications for Kennedale businesses and link readers to resources and programs — for example, suggesting creative hiring strategies in a tight DFW labor market and directing businesses to updates from the Southeast Connector Project about detours and lane closures that could affect customers.
The website was not ready for demonstration; the consultant told the board the content is complete but the design was still being refined and expected to be ready shortly after the meeting. The consultant said the EDC's current business-contact list covers about 40 businesses and that the team continues to compile a more comprehensive mailing list.
Board members asked a couple of brief questions about timing; no formal action was taken on the consultant's recommendations during the meeting. The consultant closed by asking for questions; none prompted a vote, and the board later adjourned.
