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Mobile GR Commission hears DASH outreach priorities; staff pitches transit ambassadors and cleaner stops
Summary
Commissioners ranked priorities for the DASH shuttle and staff proposed lower-cost steps — transit ambassadors, more frequent stop cleaning, business outreach and marketing resources — while seeking a mission statement and additional rider-focused engagement.
City transit staff presented a short-term outreach and engagement plan for DASH service at the Mobile GR Commission meeting on Aug. 7 and used a live Mentimeter poll to gather commissioners' priorities for the service.
"Ride free, shop local," staff said as an example of promotional language under consideration to connect downtown businesses and visitors to DASH service.
Why it matters
Commissioners and staff discussed how DASH's mission and service design affect who the system serves — existing, captive riders and potential discretionary riders such as visitors — and how lower-cost operational changes could improve rider comfort, safety and perceptions while staff and local partners work through longer-term service choices.
What staff proposed and what commissioners prioritized
Staff (Max, Dash program staff) outlined four near-term ideas for relatively low-cost improvements: a transit…
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