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Grand Prairie: City reports marketing partnership with Texas Monthly produced millions of impressions and higher hotel occupancy
Summary
City marketing staff and Texas Monthly representatives told the council their multi-year contract — paid from hotel-motel and EPIC funds — produced millions of impressions, increases in hotel occupancy tax and traveler sales, and helped promote Epic Central events including Texas Country Reporter Fest and Taco Fest.
City marketing staff and representatives from Texas Monthly presented results from a multi-year marketing partnership and outlined how advertising and events tied to the contract have tracked to increased visits and spending in Grand Prairie.
Claudia Garibay, the city’s marketing director, told the council the partnership’s funding comes from “the hotel motel tax funds and the EPIC funds, not necessarily the general the general fund.” Garibay said negotiations secured roughly 28% savings versus rack rate and that Texas Monthly delivered on contracted promotional items for fiscal years 2024 and 2025.
Sarah (surname not specified in the transcript), presenting campaign…
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