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Visit Big Bear outlines plans for film office, film festival and elite sports training to boost year‑round tourism
Summary
Visit Big Bear presented an annual overview Aug. 13 proposing a new Big Bear Film Festival, a Big Bear Film Office and an elite athlete training program intended to grow off‑season visitation and diversify the local economy.
Visit Big Bear, the city’s destination marketing organization, presented its annual overview to the Big Bear Lake City Council on Aug. 13 and described a multi‑pronged plan to expand year‑round tourism through a relaunch of a film festival, creation of a film office, and formal recruitment of elite athletes and teams for high‑altitude training.
“Every dollar we spend is tied to a strategic priority and a measurable return,” Travis Scott, Visit Big Bear’s CEO, told the council. Scott said the organization is focusing on culture, business and community to convert existing infrastructure into more consistent economic activity beyond peak weekends.
The presentation said Visit Big Bear will invest…
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