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Planning commission approves planned sign program for downtown amphitheater, bars illuminated roof logo
Summary
The Grand Rapids Planning Commission approved a planned sign program for a new 12,000-seat amphitheater at 201 Market Ave. SW, allowing multiple deviations for larger and taller signs but prohibiting illumination of a 7,200-square-foot roof graphic and requiring permits and administrative review of lighting.
The Grand Rapids City Planning Commission on July 24 approved a planned sign program for a new 12,000-seat amphitheater at 201 Market Avenue Southwest, finding the proposed sign package suited to the building’s scale while attaching conditions that prohibit illumination of a large roof graphic and require permits for all signage.
City planner Sarah Beamlander, who leads sign review for the city, told commissioners the planned sign program is not intended “to circumvent a sign variance process or to simply allow larger signs” but to let the commission consider signs in the context of the development’s massing, uses and surrounding environment. Beamlander identified multiple requested deviations from the TNCC zone standards, including upper-level logo signs with letter heights up to 112 inches, wall signs larger than the 50-square-foot allowance (one applied graphic was described in staff materials at roughly 258 square feet and…
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