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University of Florida study: World Masters meet generated an estimated $15.14 million in local business revenue; county agrees to bid to host 2027
Summary
A University of Florida study presented Aug. 26 estimates the World Masters Athletics championship brought 17,433 visitors to Alachua County and about $15.14 million in business revenue; the county voted to pursue hosting the 2027 championships with tighter oversight of promotional travel.
The World Masters Athletics championship staged in Gainesville earlier in 2025 drew athletes from around the globe and generated a substantial economic impact in Alachua County, according to a report presented Aug. 26.
The University of Florida team that surveyed participants estimated the event brought 5,132 official registrants from 98 countries and a total of 17,433 visitors, producing an estimated $15,140,000 in business revenues, the presenters said. UF’s team also reported the event supported roughly 135 full‑ and part‑time jobs, produced an estimated $9,410,000 in added GDP for the region and resulted…
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