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Board debates digital flyer policy, questions about hard copies and educational value
Summary
The board received a first reading on a proposed policy to move community flyer distribution to Peachjar; trustees and staff debated whether hard-copy flyers and noncurricular community events should still be allowed.
The Elko County School District board held a first reading of proposed policy IKC, which would move the district’s community flyer distribution to a third-party provider, Peachjar, and streamline approval and distribution.
Superintendent CJ Anderson introduced the policy as an effort to ease district staff workload and provide partners a faster, standardized channel to reach families. Kayla Church (referred to in discussion as the staff contact) described the Peachjar partnership and said the district is modeling the approach on other districts.
Board members asked several operational questions during the first reading: whether hard-copy flyers would still be permitted (answer: the proposed policy eliminates the routine distribution of hard copies, though principals could print an approved flyer if needed), how the district would evaluate ‘‘educational value’’ for materials, and how Peachjar would interact with other tools teachers and parents use. Staff said teacher- and staff-facing professional development notices would still be routed through the superintendent’s office and that Peachjar is intended primarily for family-facing communications.
Board members raised concerns about equity and access, noting some families prefer or rely on paper notices. Staff acknowledged that printing for families who need paper copies could be arranged but cautioned that producing and distributing physical copies imposes measurable labor and cost burdens on site staff. One board member noted a prior local pilot showed strong engagement for in-hand paper materials at a community Santa photo event.
Cost and interoperability questions were discussed. A board member reported an approximate Peachjar cost “right around $7,000” (the transcript included uncertainty about whether that was an annual fee or one-time cost). Staff said Peachjar works with common school technology vendors and that district web and communications staff will look for integration options.
No vote was taken; the item was presented for first reading and staff said they will refine language based on board feedback, including clarifying whether language should require content to show ‘‘educational value’’ or broader ‘‘community benefit."
