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City presents broad economic development plan: hotels, action sports, downtown revitalization
Summary
The city’s economic development director presented a multi‑pronged strategy to attract jobs, hotels and action‑sports tourism while supporting downtown revitalization and medical services.
Gina Gonzales, the city’s Economic Development Director, gave the Lake Elsinore City Council a wide‑ranging update on economic development programs and prospective projects on Aug. 13, outlining targets that include hotels, specialty grocers, action‑sports tourism, a proposed entertainment district and support for medical providers.
Gonzales told the council the department is focused on business attraction, retention and expansion through programs that include an ombudsman service for developers, monthly merchant outreach and a broker breakfast. “So when people are saying, are you guys going after warehousing? No. We are not,” Gonzales said, emphasizing the city is seeking employers that provide stable, “mortgage‑paying” jobs and that the strategy is not centered on large‑box industrial uses.
The presentation listed active and prospective projects: preapprovals from major…
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