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Salinas presents two‑year economic development work plan to guide new division
Summary
Assistant City Manager Lisa Murphy outlined a two‑year work plan for the newly formed Economic Development Division, listing five goals including business retention, attraction, destination branding, land‑use optimization and service modernization, and identified staffing and performance metrics for implementation.
Assistant City Manager Lisa Murphy presented a proposed two‑year economic development work plan to the Salinas Finance Committee on Aug. 12, saying the plan is intended as a working document for a newly created Economic Development Division.
“This is a working document for the division, the newly created division,” Murphy said, adding the plan “sets out a road map” for the division’s organization, priorities and performance measures.
The work plan, which Murphy said is distinct from a future strategic plan, lists five principal goals: support existing businesses through a business retention and expansion program; attract new…
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