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Visit McKinney presents geolocation analysis of CJ Cup; hotels saw higher out-of-area stays
Summary
Staff presented a Zartico geolocation analysis comparing CJ Cup visitor patterns in 2024 and 2025, finding a rise in out-of-area visitors and an increased share of spending in accommodations. Staff said the dataset did not include a dollar-value economic impact estimate.
Visit McKinney staff presented geolocation and visitor-spend data from Zartico comparing the CJ Cup weeks in 2024 and 2025 and described an increase in out-of-area visitation and a higher share of spending on lodging during the 2025 event.
"This year, visitors accounted for a larger share of total spend," Erin Wharton, executive director at Visit McKinney, told the board. She said out-of-state visitors increased to about 57% of visitors in 2025, up from roughly 52% in 2024. Wharton said the accommodation sector showed a notable…
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