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Zoning board approves two 20‑square‑foot wall signs at 1170 East Main Road after applicants modify request
Summary
After discussion about common‑signage rules and monument signage, the board approved an amended petition allowing two wall‑mounted signs (20 sq ft each) for the business at 1170 East Main Road and left monument‑sign questions for a later submission.
The Portsmouth Zoning Board approved an amended petition to allow two wall‑mounted signs of 20 square feet each for the business at 1170 East Main Road while deferring any decision on additional freestanding monument signage.
Dominic Schiller, representing tenant Global Vision Group and the building owner Nicholas King, asked the board for greater visibility because the building is set about 125 feet back from East Main Road and existing permitted signage was small and located largely on the side road. Schiller said the business would like a larger wall sign on the East Main Road face and directional signage at the Beaupre Road entrance to guide deliveries and customers.
During an extended discussion the board and staff clarified how the town’s common‑signage rules apply to multi‑tenant lots. The board and applicant agreed to amend the petition: rather than seeking multiple large building signs and a second monument, the applicant asked to divide the 40 square feet of wall signage allowed to a single tenant into two 20‑square‑foot wall signs (one facing East Main Road and one at the Dupree/Beaupre entrance). The board voted to accept that modification and approved the two 20‑square‑foot wall signs. The applicant and the board agreed to address any separate request for additional freestanding monument signage later, after the applicant consults with staff and prepares designs.
Votes at a glance: Motion to accept the modification and approve two 20‑square‑foot wall signs carried by voice vote.
