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DBCDC: Boyle County tourism up since 2021; CVB outlines $160,000 marketing plan
Summary
The Danville‑Boyle County Development Council reported tourism‑related economic growth since 2021 and the CVB director outlined plans to spend about $160,000 on advertising, photography and sponsorships to support lodging and events.
Kendall Clinton, director of the county’s convention and visitors function, told the Boyle County Fiscal Court on Sept. 9 that the state’s tourism economic impact report shows growth for Boyle County since 2021 and presented the CVB’s current finances and marketing plans.
Clinton said the tourism economic impact report (compiled by Tourism Economics for the Kentucky Department of Tourism) attributed support for 696 tourism‑related jobs in Boyle County, up from 628 in 2021. She said tourism‑related labor income rose to approximately $19.8 million from $16 million in 2021, and she cited an overall county economic impact figure of about $83.5 million (roughly $12 million higher than 2021).
On revenue, Clinton reported room‑tax receipts for fiscal year 2025 of $285,706 from hotels (below a $320,000 goal) and $36,272 from short‑term rentals (above a $35,000 budget goal). She said outstanding room‑tax collections from a few properties remain under collection and that, when collected, short‑term rental receipts could approach $40,000 for the year.
Clinton described an advertising and marketing budget of roughly $160,000 for the coming year. She said about $125,000 of that amount is allocated to the agency Balance Creative for earned and paid campaigns (magazine and digital ads in neighboring states, Southern Living placement, targeted streaming, and a digital billboard campaign planned for March in Nashville, Cincinnati and Indianapolis). She described an additional $34,000 earmarked for event sponsorships (Bridal Band Festival, Perryville commemoration and other events), $5,000 for social media promotions, $4,000 for new photography/video, $5,000 for search engine marketing, and up to $7,000 for new brochures (10,000 printed and distributed statewide and to visitor centers).
Clinton also described upcoming events and operational initiatives: Constitution Square Festival (this weekend), final downtown Downbeat concert on Oct. 2, Bourbon Chase weekend pressures on lodging capacity, and coordination with the 250th America250 committee to host content on the county’s tourism web page.
Magistrates asked whether the state report breaks tourism impacts down to specific sites such as Perryville Battlefield; Clinton said the state report is county‑level only and does not provide city or site‑specific breakdowns. Court members discussed the potential to commission a custom economic analysis to allocate impact by site or attraction.
The court received the report as informational; no fiscal action was taken beyond standard CVB budgeting and grant/sponsorship arrangements that will return for approval as needed.
