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Paradise Chamber reports on 'Welcome to the Ridge' TOT program; $45,000 in TOT funds supported marketing last year
Summary
The Paradise Ridge Chamber of Commerce reported to council on its 'Welcome to the Ridge' program, which used $45,000 in transient occupancy tax (TOT) funds in the most recent program year and spent roughly $54,000 overall; the Chamber seeks to continue and scale efforts in the coming year with a larger $200,000 program budget.
Monica Nolan, CEO of the Paradise Ridge Chamber of Commerce, presented the chamber’s annual report on the Welcome to the Ridge program, which the council funds using a portion of transient occupancy tax (TOT) revenues. Nolan said the program aims to promote tourism and encourage some visitors to consider moving to Paradise.
For the 07/01/2024–06/30/2025 program year the Chamber reported spending just over $54,000; $45,000 of that was paid with TOT funds (about 83% of the program budget for that year) and the remainder from…
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