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Fairport schools outline rapid communication plan for Sept. 30 capital project vote
Summary
District communications staff described a multi‑channel campaign — digital, print and in‑school messaging — aimed at informing voters and families about the Fairport "For the Future" 02/2025 capital improvement proposal ahead of a Sept. 30 vote.
Fairport Central School District communications staff on Monday described a concentrated outreach campaign to inform families and voters about the district's proposed "For the Future 02/2025" capital improvement project ahead of a Sept. 30 vote. Lindsey Redick, who led the presentation, said the plan will use digital, print and in‑school channels and will emphasize consistent talking points for principals and administrators.
The plan, Redick said, has three "avenues of attack": an electronic and social media campaign, a refreshed capital projects section on the district website, and a suite of printed materials. "You may have seen through ParentSquare," Redick said. "We also do YouTube. That's where all of our video content…
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