Walton County TDC steering committee reviews draft strategic-plan tools, schedules public outreach

Consultants from Jones Lang LaSalle Americas briefed the Walton County Tourist Development Council (TDC) steering committee on the outline and tools for a six‑month strategic master plan, including a tourism‑readiness index, a competitive set comparison, an event matrix and a demand‑driver scorecard. The steering committee confirmed public outreach will begin late August–early September and the final plan presentation is planned for late October or early November, followed by 90‑ and 180‑day check‑ins.

The presentation, led by Scott Beck of Jones Lang LaSalle Americas and Dan Fenton, who oversees JLL’s global tourism practice, introduced the project scope and three analytical tools the consultants said will underpin recommendations. "We don't intend to do a deep dive in all of the content" at the kickoff, Scott Beck said, describing the meeting as an orientation and an opportunity for the steering committee to flag items for deeper study.

Why it matters: the strategic plan will guide how the TDC and county prioritize tourism marketing, event investment and product development, using data‑driven scoring to balance marketing with longer‑term product and infrastructure…