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Macerich gives Broomfield update on FlatIron Crossing ‘Hi Fi’ village redevelopment
Summary
Macerich representative Jacob Knudsen told the Broomfield City Council that construction and leasing at FlatIron Crossing are advancing, with new retail openings this year and a first residential phase of 347 units starting construction next month; Knudsen and city staff said development is aimed at turning the site into a 24‑hour campus.
Jacob Knudsen, vice president of development with Macerich, updated the Broomfield City Council on plans and progress for the FlatIron Crossing and the Hi Fi village redevelopment, a 25‑acre project meant to add housing, entertainment and hotel space to the mall campus.
Knudsen said the mall’s interior refresh and tenant recruitment are producing measurable results. "The mall is doing great. Traffic's up. Sales are up," he told council, and he noted nine barricaded construction areas and nine tenants under construction, many of which he said should open within 30 days.
The developer described Hi Fi (branded as "Hello FlatIron") as a mix of uses intended to extend activity beyond traditional mall hours. At full build‑out the project is planned to include roughly 700 to 800 residential units, about 100,000 square feet of retail, and a hotel in place of a previously considered office building. Knudsen said the first phase will include 347 multifamily luxury units in a joint venture with Crescent Communities, about 75,000 square feet of food, beverage and entertainment space and two acres of green space. He said infrastructure is about 90% complete and that Crescent will start construction on the residential pad next month.
Knudsen identified several named tenants and anchors: Anthropologie, LEGO, Lululemon, Sweet Play and entertainment anchor Pindustry. He said some tenants initially unwilling to locate at the mall agreed to come because of the property and city investments; he cited Lululemon’s decision to open a pop‑up that converted to a permanent store after strong sales.
City Manager Hoffman and other council members praised the private investment and the developer’s approach to tying residential and commercial development together. Hoffman said the developer’s use of a ratio in the business development agreement — requiring a certain amount of commercial square footage relative to residential development — served as a model for future agreements and helped Broomfield maintain a commercial‑to‑residential balance.
Council members asked about the hotel and whether it could include conference amenities; Knudsen said hotel discussions are preliminary and that conference space is a possibility but that he preferred limited hotel food and beverage to encourage visitors to use Hi Fi restaurants. Council members also asked about timing; Knudsen said the overall schedule targets 2027 for key openings, driven by the multifamily timeline, although some restaurants could open earlier.
Knudsen said interior mall improvements include a full repaint to bright white, updated lighting and replacement flooring in places, and a planned substantial food‑court remodel to connect the interior to the Hi Fi village. He said new restaurant leases were still in negotiation but that several restaurant concepts and entertainment operators are committed.
Council members expressed appreciation for the investment and the developer’s communication. No formal action or vote occurred during the update; the presentation ended with council questions and comments.
