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Reno-Sparks CVA reports rising visitor numbers, highlights indoor track and USBC events as growth drivers
Summary
The Reno-Sparks Convention and Visitors Authority told the City Council that visitor spending and room-night production remain strong, with new events — an indoor Mondo track and expanded United States Bowling Congress events — forecast to bring tens of thousands of room nights and millions in economic impact.
The Reno-Sparks Convention and Visitors Authority presented an annual production and marketing update to the Reno City Council on Aug. 13, highlighting a suite of new and returning events that the authority says are boosting hotel occupancy and visitor spending across the region.
RCVA CEO Mike Larrieta and Vice President of Marketing Christina Ernie described steady recovery and growth in visitation metrics after the pandemic, noting that California remains the largest feeder market and that leisure visitors average about 3.2 overnight nights and spend an average of $273 per person per day, according to the authority’s 2024 visitor profile and research partner Future Partners.
Larrieta cited two “signature” initiatives that the authority expects to produce significant room-night growth in the shoulder season. The first is a…
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