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Danville CVB reports four years of tourism growth, proposes $160,000 marketing budget and new brochure
Summary
The Danville Convention & Visitors Bureau told the City Commission that county tourism employment, tax receipts and overall economic impact rose in 2024; the bureau is seeking to spend about $160,000 on advertising, new photography and a brochure this fiscal year.
Kendall Clinton, director of the Danville Convention & Visitors Bureau, told the Danville City Commission on July 28 that Boyle County’s tourism indicators increased in 2024 compared with 2021, and the bureau plans a roughly $160,000 marketing program for the coming fiscal year.
Clinton said the state’s Tourism Economics study shows 696 tourism-supported jobs in Boyle County for 2024 (up from 628 in 2021) and an overall economic impact of about $83.5 million, a $12 million increase from 2021. He told commissioners that labor income figures and state and local tax collections also rose and that local transient room tax collections are matching the state’s findings.
Clinton described how the bureau plans to spend about $125,000 with its agency, Balance Creative, on print and digital advertising in neighboring states and in Southern Living; a month-long digital billboard campaign in Nashville, Indianapolis and Cincinnati; streaming ads targeted to mobile users; and $34,000 in grant funding for local events. He said the CVB budget also includes roughly $4,000 for new photography, $5,000 for search-engine marketing, and about $4,000 for a new brochure.
“We’ve had four years of continued, gross growth in the measures of economic impact for tourism for Boyle County,” Clinton said, and added that the new Home2 Suites hotel opening next year should help room availability and transient room tax revenue.
Clinton said the brochure — a replacement for a 2017 edition — uses QR codes that link to up-to-date pages on the bureau’s website to avoid rapid obsolescence. He said 2,500 printed requests were pending and boxes would be sent to welcome centers across Kentucky after state approval.
The CVB director also listed upcoming events the bureau expects will draw visitors: the Downtown DownBeat concert (Aug. 7), the 127 Yard Sale, Soul of Second Street events, Blooms Over the Bluegrass (Aug. 24), Constitution Square Festival (Sept. 13) and the Bourbon Chase (Oct. 3). He said the bureau awarded $12,000 in sponsorships at a recent meeting.
Commissioners and the mayor thanked Clinton and asked brief clarifying questions about distribution at state welcome centers and the new brochure’s QR functionality. No formal vote was required on the budget items described; Clinton said many of the expenditures are included in the CVB’s operating budget and existing grant program.
