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Tulare County EDC outlines leads, site-selection tools and Porterville results
Summary
The Tulare County Economic Development Corporation told council it manages a site-selection platform, marketing drip campaigns and SEDS reporting and that Porterville accounted for responses on roughly 46% of applicable project leads last year.
Erica De Oliveira, president and CEO of the Tulare County Economic Development Corporation, told the council on Aug. 19 that the agency focuses on recruiting businesses and supporting municipal economic development through marketing, a GIS-based site selection tool and administration of the county’s SEDS (Comprehensive Economic Development Strategy) document.
De Oliveira said the EDC’s marketing campaign produced nearly 40,000 email impressions with a roughly 14% open rate and a high…
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