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Tourism committee approves state co-op video and TripAdvisor ad buys; state covers most cost
5448104 · July 23, 2025
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Summary
Tourism and Marketing Committee approved participation in a Tennessee Department of Tourist Development cooperative video production with New South Creative and a TripAdvisor co-op advertising campaign; the state covers most of the production costs, leaving local shares of $19,281 and $25,000 respectively.
The Tourism and Marketing Committee approved two cooperative marketing agreements designed to boost local visitation. Committee members moved the contracts forward to the full board for final action.
The first agreement is with New South Creative under the Tennessee…
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