Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Economic Development topic
No spam. Unsubscribe anytime.
Tourism committee approves state co-op video and TripAdvisor ad buys; state covers most cost
Summary
Tourism and Marketing Committee approved participation in a Tennessee Department of Tourist Development cooperative video production with New South Creative and a TripAdvisor co-op advertising campaign; the state covers most of the production costs, leaving local shares of $19,281 and $25,000 respectively.
The Tourism and Marketing Committee approved two cooperative marketing agreements designed to boost local visitation. Committee members moved the contracts forward to the full board for final action.
The first agreement is with New South Creative under the Tennessee Department of Tourist Development cooperative program. The production includes a 60–90 second banner video, a proprietary "click-to-book" interactive technology that links video segments directly to booking pages, and 20 short social clips. The total project value was given as $77,124; the tourism fund will pay $19,281 while the state provides the remainder under the coop.
The second item is a TripAdvisor Tier 4 cooperative advertising campaign valued at $50,000; the city’s share is $25,000 and the state covers the other $25,000. Staff said the TripAdvisor buy guarantees approximately 2.63 million impressions, will run seasonal strategies, and include A/B testing and continuous optimization to promote off-season visitation. The committee approved forwarding both cooperative agreements to the full board.
