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Board denies hotel’s request for additional pole-style signage at American Way over covenant and safety concerns
Summary
A petitioner seeking an additional ground/pylon sign and a reduced setback for a 50-foot hotel pole sign at 1499 American Way was denied after staff and a neighboring property owner cited sign clutter, safety and a private covenant restricting pole signs.
The Greenwood Board of Zoning Appeals denied a two-part sign variance request for a newly built hotel at 1499 American Way, voting 5–0 to reject (1) a request to allow a second ground-mounted sign and (2) a request to reduce the required setback for a high-rise pole sign from 65 feet to 45 feet.
Attorney Tom Vander Leucherin appeared for the petitioner (hotel ownership represented by Bip Patel and Sri Vigna[sic] Horda in the record) and asked for a 50-foot poll/pole sign with a 45-foot setback on a uniquely shaped parcel close to the interstate. Vander Leucherin argued that motorists on the Emerson/Main Street/I‑65 corridor commonly use pole…
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