Committee approves several liquor licenses, denies application for 1902 S. 60th St.; denial to go to full council

The West Dallas Economic & Development Committee on an audio vote approved multiple alcohol licenses for businesses in the city and denied one application for a bar at 1902 South 60th Street, sending that denial to the full City Council.

The committee approved a new Class A beer license for 72 Mini Market (DBA Citco 7202) with agent Juan Loretta; the committee’s action clarified that a public entertainment license was not part of the approval and noted conditions about hours and required floor-plan details. Committee members discussed proposed opening hours of 6 a.m. to 9 p.m. and that beer sales would begin later in the day; staff asked the applicant to provide an updated floor plan showing cooler locations and tobacco behind the counter. The motion was approved by voice vote.

The panel also approved new or renewed Class B tavern licenses for Jay Hay LLC (DBA Shamrock), with agent Jody Hay; a Class B tavern license for West Allis Fat Patties at 2865 S. 100 and Eighth Street (agent listed as Lisa McIntyre/McInfrey); and a renewal for U Bar LLC (5732 W. Mitchell St.), agent Josephine Crossley. Each of those applications passed on voice votes after routine questions about required bartender/server training, cameras and security, and hours of operation.

A separate application for a Class B tavern and public entertainment license filed by Roche LLC (DBA name in the record: the boozy/buzzy broads) for 1902 South 60th Street generated extended deliberation and was denied by the committee and will be forwarded to the council. Committee members cited multiple gaps in the applicant’s paperwork: the city clerk’s office found that the Wisconsin Department of Revenue seller’s-permit record on file listed a different address, which created a state requirement for a $10,000 deposit before issuing a new seller’s permit tied to this premise; the applicant did not have a valid seller’s permit for the location at the time of the hearing; staff noted the absence of a completed responsible beverage server training certification on file and that wholesaler accounts, payroll setup and a written lease had not been provided. After deliberations, a motion to deny carried on a voice vote; the committee directed that the record, including the reasons cited by members, be forwarded to the City Council.

During discussion, one committee member summarized the majority concern: “A liquor license is not a right. It is a privilege,” and said the committee lacked sufficient assurance that the proposed operation would be different from a prior, problematic business at the same location. Other members said they were open to reconsidering an application that returned with the required state seller’s permit, evidence of responsible-server training, and basic business setup such as payroll and wholesaler accounts.

The committee noted that denial of the license by the council would temporarily bar reapplication at the same location for six months, depending on the council’s final decision. Staff told the applicant how to correct the seller-permit address with the Wisconsin Department of Revenue and encouraged reapplication once state and local requirements were complete.

Votes at a glance - Item 47: 72 Mini Market (Citco 7202), class A beer — approved (voice vote). Conditions: entertainment license not approved; applicant to provide updated floor plan and follow state hours and cashier/server licensing rules. - Item 48: Jay Hay LLC (Shamrock), class B tavern and entertainment — approved (voice vote). - Item 49: West Allis Fat Patties, class B tavern (existing) — approved (voice vote). - Item 50: U Bar LLC, class B tavern and public entertainment — approved (voice vote). - Item (Roche LLC, 1902 S. 60th St.): Class B tavern/public entertainment — denied by committee; record to be forwarded to City Council (voice vote). Primary cited reasons: no valid seller’s permit for the premise, missing responsible-server certificates, wholesaler accounts and payroll information not provided.

The committee’s approvals included standard stipulations (server training and seller permit compliance) and reminders from staff about tobacco and alcohol placement, lockable coolers during non‑sale hours, and proper interior/exterior camera coverage.

Ending: The committee adjourned after completing the alcohol-license agenda items; applicants were told staff would contact them via email about next steps and any outstanding documentation.