Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Gadsden County TDC: $150,000 marketing push produced 3.2 million impressions, contractor reports
Summary
At a Sept. 24 Gadsden County Tourism Development Council workshop, contractor Medium 4 reported that a $150,000 marketing budget produced more than 3.2 million impressions and nearly 69,000 website visits; the presentation recommended shifting funds from radio to digital and flagged the need for hotel incentives and timely approvals.
Medium 4, the county's contracted tourism marketing firm, told the Gadsden County Tourism Development Council on Sept. 24 that a $150,000 marketing budget produced more than 3,200,000 impressions and drove nearly 69,000 visits to visitgadsdencounty.com, marking a large increase from the prior year.
"With a $150,000 budget fully invested, we delivered more than 3,200,000 impressions and drove nearly 69,000 website visits," said Michael Hall, presenter for Medium 4. Hall said the firm launched 12 targeted campaigns, supported eight major events and earned a statewide Bronze Award at the Governor's conference for the county's marketing work.
The presentation focused on measurable digital performance and recommended several changes for the coming year. Hall recommended discontinuing general-awareness radio buys absent specific, trackable offers, arguing radio is difficult to measure without time-limited…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
