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Planning Commission approves billboard overlay for part of Clemson Road despite resident concerns
Summary
The commission approved an outdoor advertising sign overlay for a portion of 151 Clemson Road to allow a static billboard, voting 4-2 after discussion about proximity to residential areas and whether digital conversion could occur later.
The City of Columbia Planning Commission on a 4-2 vote rezoned a portion of 151 Clemson Road (TMS 25705-07-27) to add an Outdoor Advertising Sign Overlay District, allowing an outdoor advertising billboard on the parcel.
Lamar Advertising representative Mason Sullivan described the application as a relocation and replacement of removed, older billboard structures. He said the proposed installation would be a static display on both sides (approximately 10.5 by 36 feet), 35 feet to top, and not an immediate digital conversion. “We're not looking to convert that structure to digital display,” Sullivan said. He noted the…
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