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Airport staff present terminal advertising plan; county solar rebate cut ends near-term projects
Summary
Staff outlined options to monetize terminal space with digital and print advertising, reviewed the county consolidated fee schedule for terminal ads, and reported the county administration's decision to stop funding green projects (ending a 30% rebate) starting in September, which staff said will pause solar projects for roughly three years.
Airport staff presented a plan to introduce digital and printed advertising in the terminal, including possible partnerships with outside media managers, and updated the board on marketing tasks and a change in county policy on green project rebates.
Marketing and advertising: Staff showed mockups of potential locations for terminal advertising, including digital screens (30-second loops), poster placements and nonsecure-area billboards. Staff said they had researched comparable airports and advertising managers (Lamar Advertising and others) and that…
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