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Airport staff present terminal advertising plan; county solar rebate cut ends near-term projects
Summary
Staff outlined options to monetize terminal space with digital and print advertising, reviewed the county consolidated fee schedule for terminal ads, and reported the county administration's decision to stop funding green projects (ending a 30% rebate) starting in September, which staff said will pause solar projects for roughly three years.
Airport staff presented a plan to introduce digital and printed advertising in the terminal, including possible partnerships with outside media managers, and updated the board on marketing tasks and a change in county policy on green project rebates.
Marketing and advertising: Staff showed mockups of potential locations for terminal advertising, including digital screens (30-second loops), poster placements and nonsecure-area billboards. Staff said they had researched comparable airports and advertising managers (Lamar Advertising and others) and that such firms could host and remotely manage screen content and handle billing. The board reviewed the county's consolidated fee schedule for terminal advertising (items cited in the meeting): printed advertising at $3.25 per square foot per month (or $3 per square foot if smaller than 12x12), short-term electronic board advertising (14 days or less) and billboard rates at $1.50 per square foot per month with a one-year term. Staff said they would approach potential vendors and present recommended fee and time-length proposals at a future meeting; staff noted a vacancy in marketing staff had slowed prior efforts.
Solar and green projects: Staff reported the county administration decided to stop funding green projects beginning in September and that the 30% rebate program for solar projects is being discontinued, effectively pausing solar projects for ‘‘about 3½ years’’ according to staff remarks. Staff said they were exploring alternatives, such as smaller solar installations on hangars or small buildings, but that the primary rebate window is closed and previously viable projects will not proceed under the same incentives.
Social media and execution: Staff said the airport has new Instagram and Facebook accounts that will replace personal accounts and that staff will post airport content there; the old pages are slated to be deleted at month end. The board asked staff to return with concrete pricing proposals and to develop a fair, equitable allocation process for terminal advertising, including options for secure-area versus nonsecure-area placements.
No formal action was taken; staff will gather vendor prices and draft terms for a future meeting.
