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Marketing & PR recap: strong FY25 digital growth, Winter’s Charm campaign wins awards and documentary features Carson City
Summary
Marketing director Lydia Beck reported year‑over‑year growth in web visits and lodging referrals, highlighted the Winter’s Charm campaign (5.7 million impressions, 627,000 engagements) and noted PR awards, influencer work and a forthcoming documentary that includes Carson City credits.
Lydia Beck presented the marketing and public relations report at the Aug. 11 board meeting, summarizing FY25 digital performance, PR outcomes and upcoming priorities.
Beck said FY25 saw broad digital growth with increases in website visits and lodging referrals and improvements in search rankings for key terms such as "Carson City history" and "kid friendly things to do in Carson City." She said organic social and some paid…
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