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Richland Chamber credits Cool Desert Nights with tourism bump; estimates $1M—6 $1.8M economic impact
Summary
Richland Chamber leaders and parks staff reviewed the Cool Desert Nights car show: estimated 10,000—12,000 attendees across two days, 600 registrants, and direct spending estimates roughly $1 million with a broader economic impact estimate of about $1.8 million.
Julie Piper, Richland—s recreation manager, and Chandra Christensen, president of the Richland Chamber of Commerce, presented a 2025 recap of Cool Desert Nights to the council on Sept. 16, saying the two-day car event remains a multigenerational draw and contributes to local lodging, retail and restaurant spending.
Chandra Christensen said the Chamber took over the event two years…
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