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Regional 'MASCOTS' transit plan seeks to shift North–South service to SMART; city staff urge public comment
Summary
Santa Rosa transit staff described a coordinated plan among six operators to reconfigure North–South service along U.S. 101, centering SMART rail for regional travel and increasing local bus connections to train stations. The plan is in public outreach through August with implementation targeted for January 2026.
City of Santa Rosa transit staff on Aug. 5 outlined the Marin–Sonoma Coordinated Transit Service Plan (MASCOTS), a regional proposal developed with multiple operators to streamline overlapping services on the U.S. 101 corridor and emphasize Sonoma–Marin Area Rail Transit (SMART) as the primary north–south option.
Rachel Lee, deputy director of transit, and Matt Wilcox, the city’s lead planner on the effort, said the plan grew from a 2024 analysis and consultant work and is now in the public outreach phase. Wilcox said the proposal aims to treat the corridor as if it were operated by a single agency — coordinating Golden Gate Transit, SMART, Sonoma County Transit, City Bus (Santa Rosa…
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