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Kalamazoo City unveils three-year communications plan, emphasizes video and outreach to explain homelessness work
Summary
Communications manager Mike Smith presented a three-year communications plan to the Kalamazoo City Commission Committee of the Whole on Aug. 4, 2025, stressing increased video production, stronger media relations and improved outreach to explain the city’s work on homelessness and other priorities.
Communications manager Mike Smith presented a three-year communications plan to the Kalamazoo City Commission Committee of the Whole on Aug. 4, 2025, outlining goals for public engagement, brand consistency and emergency communications.
The plan, which Smith said runs through 2028, aims to ‘‘be open, responsive, accessible, proactive’’ and to expand the city’s use of videos and social media to reach residents, internal staff and regional partners. Smith highlighted the CityView newsletter’s national award and shared social-media metrics for Facebook, Instagram and LinkedIn.
Smith said the communications team will prioritize telling the city’s story through a mix of press releases, video features, community newsletters, direct mail for infrastructure projects and a community contacts database. ‘‘We want to make that information easy to find and…
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