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City formalizes event support for Palm Springs Pride and hears VillageFest’s strategic plan pitch
Summary
Council approved an amendment that increases the city’s in‑kind sponsorship for Palm Springs Pride to $350,000 annually; VillageFest board presented a branding and incubator concept and asked for city endorsement to develop a plan.
Councilmembers approved an amendment to the city’s partnership agreement with Greater Palm Springs Bridal to recognize the full in‑kind cost the city provides to produce Palm Springs Pride. The amendment raises the city’s annual in‑kind sponsorship valuation from $125,000 to $350,000 to match estimated public-safety, public-works and maintenance costs for the large multi-day festival, parade and block party.
Nick Gonzales, director of Parks and Recreation, told the council the $350,000 figure represents in‑kind services including police, fire and emergency…
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