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Board approves path to sell advertising on stadium Jumbotron; RFP to ensure compliance
Summary
The board discussed an RFP to sell advertising on the high school Jumbotron and stadium fencing as an alternative revenue stream. District leaders said a formal procurement process was required because revenue could exceed the state threshold for bidding.
The Mount Olive Township School District is preparing to solicit vendors to sell advertising space on the high school Jumbotron and stadium fencing as an alternative revenue stream, district officials said at the board meeting.
District leaders characterized the effort as an advertising program rather than a concession of food sales. "The concession RFP is not selling food, we're talking about selling advertisement on our Jumbotron," a district official explained during the meeting. The approach would include static panels (the bottom of the screen), digital placements on the Jumbotron, and banners along stadium fences.
Why it matters: The district is exploring non-tax revenue to help fund programs and capital needs. Officials said they must follow state procurement rules if expected revenue surpasses the formal-bid threshold.
Key details from the board discussion - Procurement threshold: The business administrator said the threshold that would trigger a formal bid is $53,000. The district and its attorneys recommended issuing an RFP to ensure compliance if projected revenue or contract value would exceed that amount. - Timeline and coverage: The district expects advertising to be displayed by spring, pending contract awards and implementation. The initial focus is the Jumbotron and stadium fence banners; expansion to other advertising locations could follow after the pilot. - Student involvement and content: The district noted student broadcasting and media classes are contributing static content panels and production work; the schools' broadcasting classes produce panels used in displays.
Board members said local businesses should have the first opportunity to advertise and that the district will work with chosen vendors to market the inventory. The finance and operations committee and legal counsel will continue to oversee the RFP and vendor selection process.
