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Master-plan application filed for painted wall sign at 394 West Broadway in SoHo
Summary
Applicant requested a 10-year master-plan approval for a painted wall sign (approximately 837 sq ft, ~44.9% of visible wall area) on the north lot-line wall of 394 West Broadway; committee members noted precedent for large, grandfathered painted wall signs nearby and voted to approve the master plan by consensus.
The Landmarks Committee heard a master-plan application for a painted wall sign at 394 West Broadway, a 1872 store-and-loft building in the SoHo-Cast Iron Historic District extension.
Jackie Puduvalen of JPD Preservation Consulting presented on behalf of the applicant and said the lot-line wall has a long-standing painted sign that predates current LPC practice; she said the existing sign is roughly 20 years old and deteriorating and that the tenant seeks to replace the image.…
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