Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Signage topic
No spam. Unsubscribe anytime.
Master-plan application filed for painted wall sign at 394 West Broadway in SoHo
Summary
Applicant requested a 10-year master-plan approval for a painted wall sign (approximately 837 sq ft, ~44.9% of visible wall area) on the north lot-line wall of 394 West Broadway; committee members noted precedent for large, grandfathered painted wall signs nearby and voted to approve the master plan by consensus.
The Landmarks Committee heard a master-plan application for a painted wall sign at 394 West Broadway, a 1872 store-and-loft building in the SoHo-Cast Iron Historic District extension.
Jackie Puduvalen of JPD Preservation Consulting presented on behalf of the applicant and said the lot-line wall has a long-standing painted sign that predates current LPC practice; she said the existing sign is roughly 20 years old and deteriorating and that the tenant seeks to replace the image. Puduvalen said the proposed master plan would limit sign installation to a 10-year term, cap the sign area at about 837 square feet, and set the sign at approximately 29 feet 8 inches high by 28 feet 7 inches wide, set back about 1 foot from the front facade. She said the proposed sign would cover approximately 44.94% of the visible portion of the wall and that the proposal does not regulate content.
Puduvalen explained the application proceeded to public hearing because the existing painted sign is larger than what the LPC would typically approve and sits unusually close to the front facade; she also noted nearby painted wall signs that have been grandfathered and that the application team had shown precedent.
A member of the public, Pete Davies, spoke in opposition to allowing more time for an apparently deteriorated wall and asked what repairs beyond repainting would be done. The applicant replied that the wall condition is primarily peeling paint and that the structural wall is sound; she said the work would include scraping and repainting and that building ownership had delayed attention to the wall while addressing other building issues.
In business session the committee discussed precedent of similarly sized, grandfathered painted signs in the district and approved the master-plan request by consensus, citing prior approvals and the applicant's commitment to limit the installation term. No roll-call vote was recorded in the transcript.
