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Communications staff highlight ParentSquare growth, website refresh and outreach priorities
Summary
Division communications staff reported expanded ParentSquare use, high engagement with newsletters and plans to refresh the website, improve family-facing data explanations and add marketing support for schools.
CHARLOTTESVILLE, Va. — Division communications staff briefed the board on outreach tools and strategies on June 5, reporting strong use of ParentSquare, planned website upgrades and priorities for family engagement and marketing.
Communications director (presented by Ms. Chuck while Amanda Burns was on leave) said the district uses ParentSquare as its primary daily communications platform. The division reported high open rates for a monthly newsletter (about 81% in the report) and strong engagement for targeted…
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