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Analysis: urban hubs lead Georgia lodging market while agritourism and distilleries offer rural growth opportunities
Summary
University of Georgia analysis presented to a Senate committee showed urban regions (Atlanta metro and coastal hubs) dominate lodging and full-service restaurant revenue, while North Georgia leads in wineries and distilleries; agritourism opportunity and county-level variability were highlighted for targeted investment.
University of Georgia hospitality researchers told a Senate study committee in Savannah that Georgia's tourism economy is not uniform: urban markets dominate lodging and restaurant revenue, while distilleries, wineries and agritourism present targeted growth opportunities for nonmetro areas.
Dr. John Salazar, who presented a county-level location quotient analysis, said the urban lodging and full-service-restaurant sectors outperform rural counties on expected revenue share, while North Georgia performs relatively strongly in wineries and…
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