Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Public Health Communications topic
No spam. Unsubscribe anytime.
Wayne County committee approves $1.4 million amendment to communications contract to expand public‑health campaigns
Summary
A Wayne County health committee approved an amendment to a communications contract that raises the contract value to about $1.4 million to fund multiple public‑health media campaigns, including overdose and substance‑use harm reduction outreach.
A Wayne County Health and Human and Veterans Services Committee meeting approved an amendment to a communications contract that increases the contract’s value to about $1.4 million and extends it through Sept. 30, 2025, to support several public‑health media campaigns.
The committee majority approved the amendment after staff described projects added to the existing contract with a communications vendor identified in the packet as Bridal Communications. The added work includes campaigns on syphilis and other sexually transmitted infections, COVID and flu vaccination, expansion of an overdose and substance‑use harm‑reduction campaign, an annual marijuana safety campaign and the department’s annual report.
A health department staff member described the request as “a request for approval of a amendment to our, Bridal cooperative agreement, with Bridal, communications agency. This is a contract that started in April 2024, and we’re adding additional funding to the contract through 09/30/2025, for a funding that we had available to do some media campaigns around and some communications materials around.”
Commissioner Anderson asked whether the county measures the effectiveness of the ads and whether they are primarily media buys. “Do we measure what effect these have? Is it possible to even measure the effect of these ads? And I assume most of these are, media. Right?” the commissioner asked. The staff member said the county receives summary reports after each campaign on clicks, impressions and shares and that those metrics help the department decide whether to expand a channel in later campaigns.
The staff member also said the current set of materials does not include elected officials’ appearances. “No. Not for these,” the staff member said, adding that past campaigns during the early COVID vaccine rollout had included representations of the executive.
Commissioner Killeen moved approval of the amendment; Commissioner Terry Marecki seconded the motion. The committee voted to approve the amendment.
The department will receive post‑campaign reports on reach and engagement for each media buy that it can use to guide future communications spending.
