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South Saint Paul board approves brand refresh, new side-facing bull logo
Summary
On Aug. 25, 2025 the South Saint Paul School Board voted 5-0 to adopt a district brand refresh that keeps maroon, reintroduces a gold accent and replaces the existing mascot mark with a simplified side-facing bull. The board approved a phased rollout emphasizing digital assets first and replacement-cycle changes for uniforms and signage.
The South Saint Paul School Board on Aug. 25, 2025 voted 5-0 to approve a district brand refresh that updates colors, fonts and logos and introduces a simplified side-facing bull as the primary mascot mark.
Board members heard a presentation from district communications staff and community engagement leaders before the vote. Lisa (staff member) described the process as “a visual and strategic update on how the district presents itself,” and said the work focused on modernizing the district look while preserving the maroon identity parents and alumni value.
The new visual package preserves maroon as the primary color and reintroduces a rich gold as a secondary accent. Danette…
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