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Consultant urges Octorara Area SD to create dedicated communications capacity after audit
Summary
A communications audit presented at the Octorara Area School District board meeting found strong community support for the district but identified inconsistent, fragmented communications and recommended hiring dedicated communications staff and immediate process changes.
A communications consultant presented the results of a districtwide audit at the Octorara Area School District board meeting, concluding the district would benefit from a more intentional communications system and dedicated staff.
The consultant told the board the audit assessed “the state of communications, the strengths, the gaps, the opportunities” across websites, newsletters and internal and external messages and included seven focus groups and multiple document reviews. The presenter said participation in the focus groups and outreach was lower than hoped and that the audit was informed by national and regional best practices and the presenter’s prior journalism and school-district communications experience.
The rep…
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