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Laredo ISD explores stadium advertising, Jumbotron upgrades and Saturday-game revenue options
Summary
Trustees heard proposals to monetize stadium and gym signage, discussed $95,000 in advertising proceeds currently held, and reviewed talks with vendors and sponsors including Charlie Clark Hyundai and Texas Community Bank to help fund scoreboard/Jumbotron upgrades.
District staff told trustees on Aug. 7 that the district maintains a separate advertising fund for stadium and facility signage and currently holds about $95,000 in that account.
Miss Martinez, who addressed the committee on athletic revenue and advertising, said contracts for major advertising boards are typically five-year agreements and that some high-value inventory (for example, exclusivity for a bank or one fast-food vendor) is reserved by contract. Miss Martinez said Falcon Bank did not renew and Texas Community Bank replaced that slot.
District staff described ongoing outreach to…
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