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Board adopts new tagline, vision and mission statements: "Belong here. Excel anywhere."
Summary
After a months-long process with community input and a consultant, the board approved a new district tagline, why statement, vision and mission statements. Presenters said the language will drive the strategic plan and communications.
The Bloomfield Hills Schools Board of Education approved a new set of foundational statements developed with stakeholder input and consultant support: the tagline "Belong here. Excel anywhere." along with recommended "why," vision and mission statements. The measures were presented by Assistant Superintendent Todd Bidlak and strategic planning committee members and approved by the board 6-0.
Process and rationale: District staff said they engaged the consultant Galapagos and solicited feedback from parents, students, staff and the board. Committee members described combining survey results and board feedback to select language that emphasized belonging and student achievement. Committee member Jason Abel said the tagline merges community feedback around belonging with aspirations for student excellence.
Why it matters: District leadership said the statements will guide communications, employee induction and the forthcoming strategic plan. Staff showed mock-ups of how the language could appear in district materials and said they intend to use the new language in internal and external messaging.
Board reaction and next steps: Trustees asked small wording and punctuation questions; presenters said those are implementation-level style choices to be finalized by communications staff. The board approved the tagline, why statement, vision and mission 6-0; staff said the statements will support a strategic-planning process for the 2025-26 school year.
Ending: The board asked staff to proceed with communications and integration of the statements into district planning and to present the strategic-plan facilitator selection in August.
