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Library reports 'Stream Smarter' marketing push; staff aim for about 4,000 new cards in September
Summary
Marketing and communications reported a citywide campaign for National Library Card Signup Month with social ads, earned coverage and a target of roughly 4,000 card signups; staff outlined multi‑channel tactics and partnerships with Metro Council and university campuses.
The library’s marketing and communications team reported on a citywide customer‑acquisition campaign for National Library Card Sign‑Up Month, calling the effort “Stream Smarter.” Andrea, the library’s head of marketing and communications, told the board the campaign is designed as both an acquisition and retention effort that funnels new cardholders into citywide and hyperlocal email lists for ongoing engagement.
Andrea said the team expects roughly 4,000 new library card signups during the campaign…
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