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Council approves sesquicentennial logo and tagline for 150th celebrations
Summary
City council approved the proposed 150th anniversary (sesquicentennial) logo and tagline and asked staff and the planning committee to refine minor graphical details; marketing and promotional outreach will begin with the Harvest Festival.
The St. Helena City Council on Aug. 26 approved a logo and tagline to promote the city’s 150th anniversary year and authorized staff to proceed with marketing and promotional materials.
Recreation Manager Sylvester presented a logo that incorporates local landmarks and a tagline, “A vintage 150 years in the making.” The committee designing the brand plans to start promotion at the Harvest Festival and to roll out items such as branded wine glasses, T‑shirts, hats and stickers. The council discussed minor graphic adjustments such as adding the incorporation year and ensuring landmarks (including the barrel tree) are appropriately represented; the committee said it could make small refinements and return with final proofs as needed.
Deanna Griffin of Friends and Foundation for the St. Helena Public Library recommended the committee consider adding the year of incorporation or a library reference to the design; council members expressed general support for letting the committee finalize minor edits and proceed with promotion.
Council approved the logo and tagline by roll call vote.
