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THECB relaunches ApplyTexas chatbot; officials report more than one million users and 4% human escalation
Summary
Brandon Briggs, THECB assistant commissioner for college and advising, described the agency’s student chatbot (Abby) and the agency’s approach to blending generative AI with human advisers to answer ApplyTexas and admissions questions.
Brandon Briggs, assistant commissioner of college and advising at THECB, briefed the advisory committee on the board’s use of a chatbot and how THECB integrates human advisers with generative AI to support students. Briggs said the coordinating board uses an Abby chatbot from Mainstay that mines institutional websites and knowledge bases to provide applicants and students automated answers to routine questions about ApplyTexas, admissions criteria and deadlines, financial aid and other common matters. He emphasized that the board checks mined information…
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